An estimated 1.6 million smokers attempted to quit smoking because of the Centers for Disease Control and Prevention’s “Tips From Former Smokers” national ad campaign, according to a study released by the CDC. As a result of the 2012 campaign, more than 200,000 Americans had quit smoking immediately following the three-month campaign, of which researchers estimated that more than 100,000 will likely quit smoking permanently.
The study surveyed thousands of adult smokers and nonsmokers before and after the campaign. Findings showed that, by quitting, former smokers added more than a third of a million years of life to the U.S. population.
The Tips campaign, which aired from March 19 to June 10, 2012, was the first time a federal agency had developed and placed paid advertisements for a national tobacco education campaign. Ads featured emotionally powerful stories of former smokers living with smoking-related diseases and disabilities. The
campaign encouraged people to call 1-800-QUIT-NOW, a toll-free number to access quit support across the country, or visit a quit-assistance website.
The study on the campaign’s impact is published this week by a medical
journal, The Lancet.
“This is exciting news. Quitting can be hard and I congratulate and celebrate with former smokers - this is the most important step you can take to a longer, healthier life,” said CDC Director Tom Frieden, M.D., M.P.H. “I encourage anyone who tried to quit to keep trying – it may take several attempts to succeed.’’
According to the CDC study:
• Millions of nonsmokers reported talking to friends and family about the dangers of smoking and referring smokers to quit services.
• Almost 80 percent of smokers and almost 75 percent of nonsmokers recalled seeing at least one of the ads during the three-month campaign.
• Calls to the quitline more than doubled during the campaign and visits to the website were more than five times higher than for the same 12-week period in 2011.
Visit http://www.cdc.gov/tobacco/campaign/tips/ to view ads in the “Tips from Former Smokers Campaign”.
In June, Tiffany Roberson, one of the individuals featured in the CDC campaign, wrote a guest post on CADCA’s Blog. Click here to read her post.
The Tips campaign, which aired from March 19 to June 10, 2012, was the first time a federal agency had developed and placed paid advertisements for a national tobacco education campaign. Ads featured emotionally powerful stories of former smokers living with smoking-related diseases and disabilities. The
campaign encouraged people to call 1-800-QUIT-NOW, a toll-free number to access quit support across the country, or visit a quit-assistance website.
The study on the campaign’s impact is published this week by a medical
journal, The Lancet.
“This is exciting news. Quitting can be hard and I congratulate and celebrate with former smokers - this is the most important step you can take to a longer, healthier life,” said CDC Director Tom Frieden, M.D., M.P.H. “I encourage anyone who tried to quit to keep trying – it may take several attempts to succeed.’’
According to the CDC study:
• Millions of nonsmokers reported talking to friends and family about the dangers of smoking and referring smokers to quit services.
• Almost 80 percent of smokers and almost 75 percent of nonsmokers recalled seeing at least one of the ads during the three-month campaign.
• Calls to the quitline more than doubled during the campaign and visits to the website were more than five times higher than for the same 12-week period in 2011.
Visit http://www.cdc.gov/tobacco/campaign/tips/ to view ads in the “Tips from Former Smokers Campaign”.
In June, Tiffany Roberson, one of the individuals featured in the CDC campaign, wrote a guest post on CADCA’s Blog. Click here to read her post.
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