April Aims to Curb Underage Drinking

The Marshall County Anti-Drug Coalition (MCADC) is working to highlight April’s “Alcohol Awareness Month” through a new media campaign designed to curb underage drinking. The MCADC, with the help of local teens, is launching a new campaign “Not Everyone Is Doing It” on April 4 as part of Alcohol Awareness Month. The campaign is designed to prevent and discourage underage drinking.

The new campaign will highlight the old adage “Not Everyone Is Doing It” to remind youth that saying no to underage drinking is the popular choice as 7 out of 10 Marshall County teens do not drink, according to the 2010 Pride Surveys administered in local schools.

The campaign was completely designed by local teens. Cameron High School students chose the slogan. The commercial was designed and produced by John Marshall High School students in the Broadcast Department’s Video Editing class.

As part of their class assignment, 8 John Marshall students developed the concept, acted, taped, edited, and produced a 30 second commercial for the campaign. The class includes; Josh Hancock, Kelsey Kolinski, Carly Lucas, Jen Pequla, Thomas Stackhouse, Haley Wade, Austin Wright, Ryan Zacherl, and the class instructor Tony Wood.

The MCADC is working with Cameron High School, John Marshall High School, Sherrard Middle School and Moundsville Middle School to distribute the “Not Everyone Is Doing It” campaign’s promotional material. Each school will be hanging up posters, placing mouse pads in computer labs, and giving away t-shirts to students. All materials highlight the campaign slogan “Not Everyone Is Doing It…7 out of 10 Marshall County Teens Don’t Drink.”

The commercial will begin airing on April 4 on WTRF TV-7, Comcast Cable, and WJMH Channel 1. The commercial is part of the overall media campaign that also features billboards displayed in Marshall County.

The MCADC is a non-profit organization working to make Marshall County a safe and drug-free community. For more information on substance abuse prevention or the MCADC, please contact (304) 845-3300 or visit www.marshallcountyfrn.com. This campaign is paid for with Federal Drug Free Communities Funds. The Marshall County FRN is the grantee agency for Marshall County Anti-Drug Coalition.