Students Asked To Submit Ideas

The Underage Drinking Prevention and Social Marketing Project is pleased to announce its PSA Challenge, a statewide peer-led public service announcement (PSA) video competition to help spread the word that "21 Means 21."

The PSA Challenge will identify and reward the state's best student-led PSA projects. West Virginia's middle school, high school, and college and university students are invited to enter the contest by submitting their PSAs to the West Virginia Prevention Resource Center by March 31, 2010. The best projects -- based on creativity, originality, message and overall presentation -- will be selected. The project is funded by the U.S. Office of Juvenile Justice and Delinquency Prevention's Enforcing Underage Drinking Laws program. The program is administered in West Virginia by the Division of Criminal Justice Services.

In this program, teams of youth from around the state develop PSAs, which are then judged by a team of media and prevention professionals. After the winners are announced in April, selected teams (and adult sponsors) will come to Charleston to fine-tune their scripts and tour the radio and television production facilities. Then, the selected teams and adult sponsors will come back to Charleston for one day (all expenses paid) to film and record their PSAs. The PSAs will be distributed statewide.

Information about the Underage Drinking Prevention and Social Marketing Project is available online or by calling Stephanie Anthony at (304) 766-6301 ext. 25.