New National Ads Target Meth Use

The federal Office of National Drug Control Policy is launching a multistate campaign to battle methamphetamine in the 16 states that have the highest rates of addiction and use, the Associated Press reports.

The multimedia campaign includes TV, radio, billboards, gas pumps, the Web and newspapers. The states are Missouri, Illinois, Iowa, Oklahoma, Minnesota, Arkansas, Indiana, Kentucky, Nebraska, Alaska, Washington, Oregon, Nevada, Wyoming, Arizona and New Mexico. The radio and Web ads will be national.

The AP said the ads focus on prevention and send a message that meth addiction can be overcome; the target audience is adults 18-34.